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SEO campaigns are meant to have a long term vision. On page optimization gives you a better rank in search engines & improves the quality & quantity of users on your website. However, many companies spoil the trend of on page optimization by using unfair & unethical means of promoting the pages.
The after effect: Top search engines blacklist the website totally from their database.
Ethical & fair on page optimization may take more time than the unethical methods, but it still has proven results & showcases the quality of top notch rankings in search engines, for a longer term.
There is no fixed process for on page optimization. One rule doesn’t define it. IIPL analyzes your website, your goals, your requirements, & strategizes a simple long term plan for you.